Content Pros Podcast

​Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast with some hard-hitting research that challenges conventional sales wisdom by rejecting personalization and focusing on one persona: the mobilizer.

Special thanks to our sponsors:

In This Episode:

  • Five sales rep profiles and the highest performing approach for sales reps
  • The most important numbers to crack the code of sales
  • The seven profiles of stakeholders
  • The problem with personalization
  • Creating the most valuable content
  • How to sell to stakeholders successfully
  • The profound importance of mobilizers and how to market to them

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Take_the_Challenger_Approach_to_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EST

Tommy Walker, Editor-in-Chief of the Shopify Plus blog, joins Content Pros to discuss his secrets to marketing to different audiences, how he helped triple Shopify Plus’s traffic, and what his all-important publishing code has to do with it.

 

Special Thanks to Our Sponsors:

 

In This Episode:

  • The differences between marketing to small businesses and large enterprise companies
  • The purpose of the all-important publishing code
  • The importance of creating organic feedback loops
  • How a publishing code can ease onboarding processes
  • What we can all learn from Buzzfeed

 

Resources:

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The20Blog20Code_20Finding20the20Soul20of20Your20Content.mp3
Category:content marketing -- posted at: 6:00am EST

Matt Stephenson, Community Manager for Global Symantec, shares nuggets of wisdom about finding your way into a new client base by being an authentic version of yourself, learning the language, and establishing trust. 

Special thanks to our sponsors:

In This Episode:

  • Establishing credibility in a community
  • Assimilating into a new community culture
  • Appeasing higher-ups while speaking to your audience
  • Taking risks to build community
  • Trusting a focused viewpoint

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Learning_to_Speak_Your_Communitys_Language.mp3
Category:content marketing -- posted at: 6:00am EST

Erik Deckers, owner of Pro Blog Service, joins Content Pros this week to discuss the importance of investing in creativity, how to produce better content by improving writing skills, and how your mom can boost your marketing success.

Special thanks to our sponsors:

In This Episode:

  • The difference between a good writer and creative artist
  • Tips on becoming a better writer
  • The importance of being relatable
  • The mom exercise for writers
  • Where to find great content ideas
  • Becoming an authority by asking questions

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Investing_in_Creativity_Drives_Marketing_Success.mp3
Category:content marketing -- posted at: 6:00am EST

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