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Syndication

Scott Monty, internationally recognized marketing consultant, joins the Content Pros Podcast this week. Scott's accolades include turning a little known company like Ford around using social media and consulting for some of the best and brightest brands around. 

Special thanks to our sponsors:

 

In This Episode:

  • How to curate the best content
  • Achieving success on a smaller budget
  • Crafting a content strategy
  • Creating your own path amongst so many platforms
  • The importance of zeitgeist to a marketer

 

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Choosing_Your_Own_Adventure_With_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EDT

Andy Crestodina, Chief Marketing Officer of Orbit Media, a web design company in Chicago, talks everything from the do's and don'ts of web design to tips for quality content creation to the value of that "missing stat."

Special Thanks to Our Sponsors:

In This Episode:

  • Why you should do your own research
  • How to keep visitors on your site
  • The flow of a well-designed site
  • Why conferences are so important
  • Building the 'Wikipedia of your industry'
  • The value of the missing stat

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why20Great20Content20Design20Drives20More20Traffic.mp3
Category:content marketing -- posted at: 6:00am EDT

The marketing whiz kids from Spiceworks, Jen Slaski and Todd Darroca, join us at Spiceworld, the IT network's huge user conference in Austin, TX to talk about the benefits of building a genuine community that delivers content right to your doorstep.

Special thanks to our sponsors:

In This Episode

  • The different between an event and an experience
  • How to give your audience exactly what they want
  • Getting back to the important basics
  • Using data to draw out the best content from sponsors
  • The power of a tight-knit community
  • What to do with all of your content once it's all over

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The_Best_Way_to_Build_Community_and_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Jeff Slutz, Senior Content Writer at Emma Inc, joins Randy Frisch from Content Pros to discuss the ins and outs of email marketing content, including how to engage the whole company in content creation, maintaining a healthy perspective on that hard data, and the important ingredients necessary for killer email marketing.

Special thanks to our sponsors:

In This Episode

  • How to ensure you never run out of content ideas
  • How to engage the best (and most accessible) brand advocates
  • What makes a great webinar
  • The most important aspects of email marketing
  • How to build good karma with your clients

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Merrie Beth Salazar, Director of Marketing Communication at Cox Media, joins the Content Pros Podcast this week to discuss how to direct efforts internally by enabling and communicating with salespeople to improve the impact of your content marketing.

Special thanks to our sponsors:

In this episode

  • How to use editorial calendars to your advantage
  • How content supports the sales process
  • The demand generation waterfall
  • WIIFM? What's In It For Me?
  • The importance of visual content: G-Books (comic books of the marketing world)
  • How to get content and lead generation departments to work together

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Enable_Salespeople_With_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EDT

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