Kyle Lacy, Head of Marketing Strategy at OpenView Partners, joins the Content Pros Podcast this week to discuss how venture capitalists learn content marketing processes and pick up on unique trends through working with so many different companies.

Special thanks to our sponsors:

• ProofHQ
• InboundWriter
• Oracle Marketing Cloud
• Uberflip

In This Episode

• What kind of content venture capitalists are writing
• How important content marketing is to the success of the businesses VCs invest in
• The goals and model of the OpenView Lab content platform
• Top trends in content marketing today
• The importance of buyer personas and actually using them to target content
• Keys to becoming a thought leader outside the blog (speaking and presenting)

Resources

• Kyle's website
• OpenView Partners, where Kyle is the Head of Marketing Strategy
• OpenView Labs, OpenView's content platform
• Kyle's books
• Growth.in, location-specific content site for the tech scene
• "Gettysburg," the movie Kyle was obsessed with as a kid

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Ritika Puri, CEO & Co-Founder of Storyhackers, joins the Content Pros Podcast this week to discuss how the Lean Startup methodology applies to content marketing.

Special thanks to our sponsors:

• ProofHQ

• InboundWriter

• Oracle Marketing Cloud

• Uberflip

In This Episode

• How to measure content success at all levels of the funnel
• Why Storyhackers has adopted content marketing throughout the organization
• The value of structured, specific feedback in the content creation process
• How to distribute content on macro and micro-levels
• Why each touch point of a new piece of content needs to add value to the process
• How to apply the Lean Startup methodology to content marketing 

Resources

• Ritika's Twitter
• Ritika's content
• Storyhackers, where Ritika is CEO
• Lean Startup Conference
• The Lean Startup methodology
• Google's platform to study customer micro-moments
• Clarity, matchmaker between advice-seekers and subject matter experts

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Hadassa Haack, Owner of HadassaHack.com, joins the Content Pros Podcast this week to discuss the importance of building video into your content marketing strategy and creating compelling stories around your brand.

Special thanks to our sponsors:

• ProofHQ

• InboundWriter

• Oracle Marketing Cloud

• Uberflip

In This Episode

• The differences between amazing and mediocre videos
• Why building video content into your content strategy is essential
• How to utilize short videos and visuals on social media platforms
• A comparison of Vimeo and YouTube
• Video content ROI that isn't tied directly to products

Resources

• HadassaHack.com
• Hadassa's Vimeo staff picks & other films referenced in the episode
• Mercedes-Benz Vimeo
• Mercedes-Benz YouTube

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Nick Cicero, CEO & Founder of Delmondo, joins the Content Pros Podcast this week to discuss the impact of co-creation between brands and influencers, specifically on Snapchat.

Special thanks to our sponsors:

• ProofHQ

• InboundWriter

• Oracle Marketing Cloud

• Uberflip

In This Episode

• How to find the right influencers for your brand
• Why engaging an influencer genuinely will go further than spoon-feeding them content
• Why Snapchat is such a valuable platform for individuals and businesses
• How to reach massive audiences via Snapchat
• The evolution of TV

Resources

• Nick Cicero's website
• Delmondo, where Nick is CEO and Founder
• BRaVe Ventures, where Nick is a strategist
• Nick's "Snapchat Is a Burrito" post
• Nick's "How Brand Can Reach Mass Audiences on Snapchat" post
• Companies mentioned in the different marketing initiatives Nick lists in the episode:
  • Dude Perfect
  • Hitman: Agent 47
  • JBL
  • Priceline.com

Visit ContentProsPodcast.com for more insights from your favorite content marketers.