Content Pros Podcast

Jon Miller, CEO & Co-Founder of Engagio, joins the Content Pros Podcast this week to discuss the necessity of personalization in content marketing as the bar is raised in the field by an influx of content marketers across industries.

Special thanks to our sponsors:

 

In This Episode

 

  • Building a new brand by starting with content
  • Why big rock content is more valuable than many smaller pieces of content
  • Why personalized content is the key to raising the bar in content marketing
  • How to successfully personalize the distribution of content
  • How to work with your sales team on account-based marketing

Resources

 

Direct download: Why_Personalization_Is_the_Next_Wave_of_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EST

Todd Wheatland, Global Head of Strategy at King Content, joins the Content Pros Podcast this week to discuss the opportunities and pitfalls of creating content on a global scale.

Special thanks to our sponsors:

In This Episode

  • The challenges (and opportunities) of creating content on a global scale
  • Distributing resources abroad to find the same kind of success as in the U.S.
  • Localizing content for local audiences around the world
  • Building a truly helpful and insightful set of personas
  • LinkedIn's value as a social media platform
  • Micro-targeting as the norm

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Content_Pros_Episode_19.mp3
Category:content marketing -- posted at: 6:00am EST

Arnie Kuenn, CEO of Vertical Measures, joins the Content Pros Podcast this week to discuss the big meaty pieces of hub content that are central to a successful content marketing strategy, as well as the social media spokes that send your hub content out to your audience.

Special thanks to our sponsors:


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Content_Marketing_Hubs_Need_Social_Media_Spokes.mp3
Category:content marketing -- posted at: 6:00am EST

Joe Pulizzi, Founder of Content Marketing Institute, joins the Content Pros Podcast this week to discuss his top six strategies to revitalize your company's marketing strategy.

Special thanks to our sponsors:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: 6_Steps_to_Monetize_Your_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EST

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