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Syndication

Ron Tite joins Content Pros to share the sage wisdom he's gleaned from "worrying about tomorrow" as CEO of the Tite Group, including necessary mental shifts in content marketing, simplicity, authenticity, and just making things better one day at a time.

 

Special thanks to our sponsors:

In This Episode:

  • How to use "OTT" or "over-the-top content"
  • How the content spectrum has changed and why that's important
  • How the decrease in editorial integrity affects you and your content
  • "Why it's better to own than to rent" applied to content marketing
  • How to deal with the hecklers
  • Why most people don't know their clients' true competitors
  • What you can learn from Donald Trump

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology.

Special thanks to our sponsors:

In This Episode:

  • Forecasting the marketing trends of 2016
  • How to adjust best practices to keep up with evolution of marketing automation
  • The importance of moving your content creation from waterfall planning and execution to agile
  • How to keep 70% of your content from going unused
  • The future of distributing content responsibility across departments, influencing every stage of the buying cycle
  • Why IT is crucially important to your marketing department

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Use_Marketing_Forecasts_to_Improve_Your_Strategy.mp3
Category:content marketing -- posted at: 6:00am EDT

Joe Chernov, VP of Marketing at InsightSquared, joins the podcast to discuss horizontal content integration, measuring the value of enablement content, and helping companies find their balance between pure inbound marketing and ABM.

 

Special thanks to our sponsors:

 

In This Episode:

  • How to flip content marketing from vertical function to horizontal function
  • How to provide quality content for all stages of the funnel and convince your superiors to support it
  • Working with sales reps for better use of enablement content
  • Finding balance between pure ABM and pure inbound marketing for mid-sized companies
  • Finding balance between quantity and quality in content marketing
  • Redefining content success with the rise of the ABM model

 

Resources:

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Diversify_Your_Content_Strategy_for_Maximum_Success.mp3
Category:content marketing -- posted at: 6:00am EDT

​Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast with some hard-hitting research that challenges conventional sales wisdom by rejecting personalization and focusing on one persona: the mobilizer.

Special thanks to our sponsors:

In This Episode:

  • Five sales rep profiles and the highest performing approach for sales reps
  • The most important numbers to crack the code of sales
  • The seven profiles of stakeholders
  • The problem with personalization
  • Creating the most valuable content
  • How to sell to stakeholders successfully
  • The profound importance of mobilizers and how to market to them

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Take_the_Challenger_Approach_to_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EDT

Tommy Walker, Editor-in-Chief of the Shopify Plus blog, joins Content Pros to discuss his secrets to marketing to different audiences, how he helped triple Shopify Plus’s traffic, and what his all-important publishing code has to do with it.

 

Special Thanks to Our Sponsors:

 

In This Episode:

  • The differences between marketing to small businesses and large enterprise companies
  • The purpose of the all-important publishing code
  • The importance of creating organic feedback loops
  • How a publishing code can ease onboarding processes
  • What we can all learn from Buzzfeed

 

Resources:

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The20Blog20Code_20Finding20the20Soul20of20Your20Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Matt Stephenson, Community Manager for Global Symantec, shares nuggets of wisdom about finding your way into a new client base by being an authentic version of yourself, learning the language, and establishing trust. 

Special thanks to our sponsors:

In This Episode:

  • Establishing credibility in a community
  • Assimilating into a new community culture
  • Appeasing higher-ups while speaking to your audience
  • Taking risks to build community
  • Trusting a focused viewpoint

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Learning_to_Speak_Your_Communitys_Language.mp3
Category:content marketing -- posted at: 6:00am EDT

Erik Deckers, owner of Pro Blog Service, joins Content Pros this week to discuss the importance of investing in creativity, how to produce better content by improving writing skills, and how your mom can boost your marketing success.

Special thanks to our sponsors:

In This Episode:

  • The difference between a good writer and creative artist
  • Tips on becoming a better writer
  • The importance of being relatable
  • The mom exercise for writers
  • Where to find great content ideas
  • Becoming an authority by asking questions

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Investing_in_Creativity_Drives_Marketing_Success.mp3
Category:content marketing -- posted at: 6:00am EDT

Scott Monty, internationally recognized marketing consultant, joins the Content Pros Podcast this week. Scott's accolades include turning a little known company like Ford around using social media and consulting for some of the best and brightest brands around. 

Special thanks to our sponsors:

 

In This Episode:

  • How to curate the best content
  • Achieving success on a smaller budget
  • Crafting a content strategy
  • Creating your own path amongst so many platforms
  • The importance of zeitgeist to a marketer

 

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Choosing_Your_Own_Adventure_With_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EDT

Andy Crestodina, Chief Marketing Officer of Orbit Media, a web design company in Chicago, talks everything from the do's and don'ts of web design to tips for quality content creation to the value of that "missing stat."

Special Thanks to Our Sponsors:

In This Episode:

  • Why you should do your own research
  • How to keep visitors on your site
  • The flow of a well-designed site
  • Why conferences are so important
  • Building the 'Wikipedia of your industry'
  • The value of the missing stat

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why20Great20Content20Design20Drives20More20Traffic.mp3
Category:content marketing -- posted at: 6:00am EDT

The marketing whiz kids from Spiceworks, Jen Slaski and Todd Darroca, join us at Spiceworld, the IT network's huge user conference in Austin, TX to talk about the benefits of building a genuine community that delivers content right to your doorstep.

Special thanks to our sponsors:

In This Episode

  • The different between an event and an experience
  • How to give your audience exactly what they want
  • Getting back to the important basics
  • Using data to draw out the best content from sponsors
  • The power of a tight-knit community
  • What to do with all of your content once it's all over

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The_Best_Way_to_Build_Community_and_Content.mp3
Category:content marketing -- posted at: 6:00am EDT