The Content Experience Show

Kyle Lacy, Head of Marketing Strategy at OpenView Partners, joins the Content Pros Podcast this week to discuss how venture capitalists learn content marketing processes and pick up on unique trends through working with so many different companies.

Special thanks to our sponsors:

In This Episode

  • What kind of content venture capitalists are writing
  • How important content marketing is to the success of the businesses VCs invest in
  • The goals and model of the OpenView Lab content platform
  • Top trends in content marketing today
  • The importance of buyer personas and actually using them to target content
  • Keys to becoming a thought leader outside the blog (speaking and presenting)

Resources


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Direct download: The_Venture_Capitalists_Guide_to_Content_Marketing_Strategy.mp3
Category:content marketing -- posted at: 6:00am EST