The Content Experience Show

Jess Ostroff, Managing Editor and Executive Producer for Convince & Convert, joins the Content Pros Podcast to share her secret to building long-term brand recognition and credibility through content.

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In This Episode

  • How the evolving world of marketing leads to learning on the fly
  • Why producing in the modern media realm means doubling as IT support
  • How podcasting leads to a more unique and personal connection with an audience that builds your credibility and brand
  • Why maintaining credibility means keeping a healthy amount of skepticism for new developments
  • How content atomization leads to wider reach and greater insight into what your audience wants
  • Why building your brand up means drilling down in content




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