The Content Experience Show

Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Podcast to discuss strategies for using humor in content marketing.

Special thanks to our sponsors:

In This Episode:

  • Common pitfalls for brands attempting to bring humor or relevance to their messaging.
  • The fascinating tool Allie and Lyndsay use when shaping a client's brand voice.
  • Two case studies showcasing how Obedient brought levity to two surprising product spaces.
  • The problem with using irreverent brand messaging before you've earned it.
  • The importance of consistency and through-lines when developing a brand personality.
  • Allie and Lyndsay's advice for maintaining a fresh, authentic brand voice.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: The_Right_Way_to_Use_Humor_in_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT