Travis Wright, CMO and Chief Marketing Technologist for CCP.Digital, joins the Content Pros Podcast to discuss how content plays a major role in the three major digital trends of today.
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In This Episode
- Why successful social selling means the entire organization needs to be socially savvy
- How focusing on technology last leads to creating an integrated and impactful social business strategy for your organization
- Why creating content for stages of the funnel means focusing on buyers and customers separately
- How flexible content marketing means being ready to react to everything at any time
- Why combining technology with excellent service means developing account-based content advertising
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