The Content Experience Show

Joanna Wiebe, Founder of Copy Hackers, joins the Content Pros Podcast to discuss the value of long-form, high quality content that focuses on getting a yes.

Special thanks to our sponsors:


In This Episode

  • How the push for high-quality content leads to a de-emphasis on conversions
  • Why measuring the success of content doesn’t mean looking at shares or clicks
  • How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace
  • Why paying for content means pop-ups, whether you like it or not.
  • How blank pages lead to writer’s block and what to do about it



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Direct download: The_Problem_with_Contents_Squiggly_Line_to_the_Yes.mp3
Category:content marketing -- posted at: 6:00am EDT