The Content Experience Show

Mike Templeman, Founder and CEO of Foxtail Marketing, joins the Content Pros Podcast to discuss the advantage of experience optimization and tailoring content to fit the reality of your customer's behavior.


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In This Episode

  • Why a perfectly optimized keyword doesn't automatically mean a huge increase in sales
  • How a close review of your lead sources can lead to a complete reframining of your website focus
  • The necessary disappearance of your marketing secret sauce
  • Why quantifying experience means following the actions of your customers
  • How looking at bounce rate and pages per session leads to vital data for optimizing experience




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Direct download: The_Fall_of_Keywords_and_the_Rise_of_Experience_Optimization.mp3
Category:content marketing -- posted at: 6:00am EDT