The Content Experience Show

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Content Pros Podcast from CMWorld to discuss how creating conversations with consumers inspires content, and the variety of approaches he takes to share a story.


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In This Episode

  • How to manage your brand's reputation based on the quantitative research of what your audience wants
  • The variety of approaches you can take to tell amazing stories
  • How building brand reputation increases revenue
  • What the key differences are in audience reach between a microsite and social media platforms




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