The Content Experience Show

Todd Berkowitz, Research Vice President at Gartner, joins the Content Pros Podcast to discuss using ABM and buyer-driven content to boost conversions, close deals, and make marketing shine.

 

Special thanks to our sponsors:

 

In This Episode

  • Why measuring success of ABM means revisiting your marketing metrics and your definition of success
  • How understanding the buyer’s journey means understanding that you can’t dictate the process
  • The customer doesn’t care about your sales funnel
  • Why the effectiveness of marketing automation and ABM means a close look at the when/why/where of content personalization
  • How the right ABM and content marketing leads to an empowered and enabled sales team

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Nobody_Cares_About_Your_Sales_Funnel_Except_You.mp3
Category:content marketing -- posted at: 3:00am EST