The Content Experience Show

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology.

Special thanks to our sponsors:

In This Episode:

  • Forecasting the marketing trends of 2016
  • How to adjust best practices to keep up with evolution of marketing automation
  • The importance of moving your content creation from waterfall planning and execution to agile
  • How to keep 70% of your content from going unused
  • The future of distributing content responsibility across departments, influencing every stage of the buying cycle
  • Why IT is crucially important to your marketing department

Resources:

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Direct download: How_to_Use_Marketing_Forecasts_to_Improve_Your_Strategy.mp3
Category:content marketing -- posted at: 6:00am EST