The Marketer's Journey

Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling.


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In This Episode

  • Why everyone is ultimately responsible for sales
  • Why sales and marketing have to work collaboratively
  • How content plays a crucial role in a successful account based marketing strategy
  • How to create “snackable content”
  • How to transition from account based marketing to account based selling




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