The Content Experience Show

​Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast with some hard-hitting research that challenges conventional sales wisdom by rejecting personalization and focusing on one persona: the mobilizer.

Special thanks to our sponsors:

In This Episode:

  • Five sales rep profiles and the highest performing approach for sales reps
  • The most important numbers to crack the code of sales
  • The seven profiles of stakeholders
  • The problem with personalization
  • Creating the most valuable content
  • How to sell to stakeholders successfully
  • The profound importance of mobilizers and how to market to them


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Direct download: How_to_Take_the_Challenger_Approach_to_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EDT