Fri, 27 November 2015
Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast with some hard-hitting research that challenges conventional sales wisdom by rejecting personalization and focusing on one persona: the mobilizer.
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In This Episode:
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Direct download: How_to_Take_the_Challenger_Approach_to_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EDT