The Marketer's Journey

Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.


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In This Episode

  • Why effectively measuring content is a persistent problem
  • Why content should be analyzed based on the stage of the funnel in which it is intended
  • How to approach content from a leadership position
  • Who should be in charge of measuring content
  • What main factors to consider when measuring content
  • Why content creators should be responsible for measuring their own content



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Direct download: How_to_Solve_the_Problem_of_Measuring_Content.mp3
Category:content marketing -- posted at: 3:00am EST