The Marketer's Journey

Jessica Cross, Manager of Demand Generation at RollWorks, a division of AdRoll Group, joins the Content Experience Show to discuss taking content beyond top of funnel to direct the entire customer journey.

 

Special thanks to our sponsors:

 

In This Episode

  • How lead times differ between B2B and B2C
  • Why content is much more than just top of funnel marketing
  • How to address your customer’s major questions through your content
  • Who should be in charge of content ideation

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Guide_the_Customer_Journey_With_Content.mp3
Category:content marketing -- posted at: 3:00am EST