The Content Experience Show

Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.


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In This Episode

  • Why good content strategy means higher-level focus
  • How repurposing old successful content leads to increased customer engagement
  • Why planning for next year means working in a state of constant analysis and evaluation
  • How MQLs indicate content plan effectiveness
  • Why gated content isn't the only way to capture a prospect's information




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Direct download: How_to_Energize_Customers_With_Effective_Content_Planning.mp3
Category:content marketing -- posted at: 6:00am EDT