The Content Experience Show

Todd Wheatland, Global Head of Strategy at King Content, joins the Content Pros Podcast this week to discuss the opportunities and pitfalls of creating content on a global scale.

Special thanks to our sponsors:

In This Episode

  • The challenges (and opportunities) of creating content on a global scale
  • Distributing resources abroad to find the same kind of success as in the U.S.
  • Localizing content for local audiences around the world
  • Building a truly helpful and insightful set of personas
  • LinkedIn's value as a social media platform
  • Micro-targeting as the norm

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Content_Pros_Episode_19.mp3
Category:content marketing -- posted at: 6:00am EDT