Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.
Special thanks to our sponsors:
In This Episode:
- The five archetypes of About Us pages (and how to identify which archetype your page most resembles).
- What your About Us page offers your audience that your other pages, profiles, and digital properties cannot.
- What Mat learned from analyzing About Us pages from the world's top companies.
- Where to start when honing your brand identity and voice.
- How your homepage and About Us page serve different functions in your business's web presence.
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