The Marketer's Journey

Tom Webster, VP of Strategy and Marketing at Edison Research, joins the Content Experience Show to discuss the rising popularity of smart speakers and how to succeed as a brand in voice search.

 

Special thanks to our sponsors:

 

In This Episode

  • How smart speakers have changed behavior and media consumption
  • How smart speakers became one of the fastest growing trends in consumer technology
  • How the marketing landscape has changed with the rise of voice search capabilities
  • Why a strong brand off device means a strong brand on device with smart speakers

 

Resources

 

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Direct download: How_to_Be_Helpful_and_Trustworthy_in_Voice_Search.mp3
Category:content marketing -- posted at: 3:00am EST