The Content Experience Show

Matthew Grant, Director of Content Strategy at Aberdeen Group, joins the Content Pros Podcast to discuss the power of third party content to engage, convert, and keep customers.


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In This Episode

  • Why convincing content means sourcing it from outside your company
  • The power of surveys in curating relevant content
  • How content more often leads to identifying where a buyer is in their journey instead of pushing them along the funnel
  • Why finding out what your customers consider valuable is easy yet rarely done




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Direct download: How_Third-Party_Content_Converts_Fans_Into_Customers.mp3
Category:content marketing -- posted at: 6:00am EDT