The Content Experience Show

Sourabh Kothari, Director of Advocacy, Brand, and Content at Signifyd, joins the Content Pros Podcast to discuss the power of storytelling and why the most important story doesn't have your product in it.


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In This Episode

  • How the ultimate end-user of a B2B purchase leads to a more emotional buying process than B2C
  • Why successful marketing storytelling means a focus on characters instead of story
  • How changes in audience expectations leads to dynamic and collaborative presentations
  • Why winning content means first thinking of how your audience would succeed without your product




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Direct download: How_Signifyd_Builds_Messaging_for_Audiences_in_a_B2B_World.mp3
Category:content marketing -- posted at: 3:00am EDT