The Content Experience Show

Matt Wesson, Director of Content and Creative at SalesLoft, joins the Content Pros Podcast to discuss leveraging content throughout the buyer's journey to engage customers, convert leads, and grow to scale.


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In This Episode

  • Why great content means letting customers learn about your product without a salesperson involved
  • How the evolution of content is leading to content that exists beyond the top of the funnel
  • Why pooling together a diverse set of marketing ideas means breaking down internal silos
  • How personalization and personas lead to customers that trust you and come back for more content




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Direct download: How_SalesLoft_Is_Leveraging_Content_to_Drive_Results.mp3
Category:content marketing -- posted at: 3:00am EDT