The Content Experience Show

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. 

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In This Episode

  • How outbound content leads to new customers in unlikely places
  • Why becoming a customer's natural choice means answering questions about your role and the emotions associated with it
  • How approaching placement without a story pre-written leads to better, more engaging content
  • Why finding the best placement means looking at your alignment, sources, and format


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