The Content Experience Show

Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.

In This Episode

  • How identifying your target audience can guide which social media your business should focus on
  • Why you should use social media as a funnel to catch a wider audience that leads back to your product
  • How repeatable campaigns can help your brand stand out and keep your audience engaged
  • The importance of empathizing with your audience when creating targeted ads



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