The Content Experience Show

Ritika Puri, CEO & Co-Founder of Storyhackers, joins the Content Pros Podcast this week to discuss how the Lean Startup methodology applies to content marketing.

 

Special thanks to our sponsors:

 

In This Episode

 

  • How to measure content success at all levels of the funnel
  • Why Storyhackers has adopted content marketing throughout the organization
  • The value of structured, specific feedback in the content creation process
  • How to distribute content on macro and micro-levels
  • Why each touch point of a new piece of content needs to add value to the process
  • How to apply the Lean Startup methodology to content marketing 

Resources

 


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