Travis Bickham, VP of Marketing at Concord, joins the Content Pros Podcast to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace.
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In This Episode
- Why standing out in a crowded market means asking yourself two questions: how are you presenting yourself on your website and how you are presenting yourself through the content funnel
- How speaking to the silo leads to breaking down the wall for new customers
- Why successfully walking your customer through the content funnel means incorporating some Netflix ideas
- How actual customer testimonials lead to a better profile and better sales
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