How Chasing Shiny MarTech Can Get You Fired

David Lewis, CEO of DemandGen, joins the Content Pros Podcast to discuss how to meet your customers at the right time, with the right content, on the right platform, and what that means when it comes to shopping for MarTech.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why a client that is considering switching demand generation platforms is an opportunity, not a threat
• How broadening what you consider resources leads to identifying content everywhere
• Why mapping the buyer's journey means structuring conversations
• How the getting excited about shiny things leads to precarious footing for your job
• Why incorporating new technology into the workplace means conversationally touring your company first

 

Resources

• David Lewis on Twitter: @demandgendave
• DemandGen
• Sales Brain
• The 7 Food Groups of MarTech
• Part 1: Choosing the Right MarTech Tools For Your Demand Factory
• Part 2: Who's on First? What's on Second? — Setting Technology Priorities
• Part 3: Help Me, Obi-Wan — Choosing Your Marketing Technology Vendors

 

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