The Marketer's Journey

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.


Special thanks to our sponsors:


In This Episode

  • How to implement deeper segmentation
  • How to better use data to improve segmentation
  • How to balance creating content for a specific audience and being flexible enough to repurpose it
  • Ways to more efficiently organize content data




Visit for more insights from your favorite content marketers.

Direct download: How_Blackbaud_Achieves_Deeper_Segmentation.mp3
Category:content marketing -- posted at: 3:00am EST