The Content Experience Show

Dan Levy, Content Director at Unbounce, joins the Content Pros Podcast to discuss how Agile methodology can transform and re-energize content marketing teams into conversion machines.

 

Special thanks to our sponsors:

 

In This Episode

  • How the traditional marketing channel structure leads to bumping against each other and wasted resources
  • Why agility means being able to accomplish objectives without needing to go outside the squad
  • How cross-functional teams lead to a deeper dive into understanding the buyer's journey
  • The importance of super-groups in cross-team communication

 

Resources

 

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Direct download: How_Agile_Content_Marketing_Powers_Up_Your_Sales_Funnel.mp3
Category:content marketing -- posted at: 6:00am EDT