The Content Experience Show

Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.

Special thanks to our sponsors:

 

In This Episode

  • How usability testing leads to more engaging and effective content
  • Why communicating with your audience means taking a break from the jargon
  • How personas lead to a more refined, sometimes recalibrated, message and customer journey
  • The three different customer values and how they work in content creation

 

Resources

 

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Direct download: Driving_Conversions_Through_User_Experience.mp3
Category:content marketing -- posted at: 6:00am EDT