The Content Experience Show

David B. Thomas, Senior Director of Inbound Marketing at Leadspace, joins the Content Pros Podcast to share his approach to mining data for effective and motivating content that generates leads and closes sales.

 

Special thanks to our sponsors:

 

In This Episode

  • Why effective content marketing means taking the information you already have and customizing it for your audience
  • How careless and shallow personalization leads to a decrease in content efficiency
  • Why successful account-based marketing means having a vigorous content marketing plan
  • How up-to-date customer data leads to more accurate content

 

Resources

 

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Direct download: How_to_Utilize_Data_to_Create_Breakthrough_Content.mp3
Category:content marketing -- posted at: 6:00am EST