The Content Experience Show

Dave Gerhardt, Marketing Lead at Drift.com, joins the Content Pros Podcast to discuss his revolutionary approach to marketing: killing gated content, removing lead forms, and nurturing sales outside of the traditional funnel method.

 

Special thanks to our sponsors:

 

In This Episode

  • How gated content leads to lost sales from the modern consumer
  • Why succeeding in marketing means remembering what it's like to be a consumer
  • How simplifying metrics leads to clearer and more obtainable marketing goals
  • Why using product qualified leads (as opposed to the standard MQLs) means more organic growth
  • How a change in email tone and appearance can lead to more appealing content on a human level

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Gated_Content_and_Lead_Forms_Are_Killing_Sales.mp3
Category:content marketing -- posted at: 6:00am EDT