The Content Experience Show

Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales.

 

Special thanks to our sponsors:

 

In This Episode

  • How two focused personas can lead to 70% target market reach
  • How the sales funnel leads to smarter blog structure
  • Why an effective content team means a well-structured marketing department
  • How a basic blog structure leads to easy adaptation and expansion to new verticals

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_the_Right_Content_Strategy_Can_Boost_Lead_Volume_By_400.mp3
Category:content marketing -- posted at: 6:00am EDT