The Content Experience Show

Brian Miske, Chief Marketing Officer at KPMG MSLP, joins the Content Pros Podcast to discuss the power of content to influence strategy, shape and extend consumer conversations, and ultimately drive market changes.


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In This Episode

  • Why success means strategically thinking of content as a filter
  • How conversational content leads to shaping the market
  • Why understanding your consumer's values means keeping in mind a large number of personas
  • How understanding strategy behind the conversations leads to winning content
  • Why marketing today means creating and extending two-way dialogue via multiple channels
  • The communication concept of 30/3/30




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Direct download: Activating_Strategy_With_Conversational_Content.mp3
Category:content marketing -- posted at: 6:00am EDT