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Syndication

Justin Levy, Director of Social Marketing at Citrix, joins the Content Pros Podcast to share how Citrix cultivates content to fill 80 blog posts per month while pushing free SEO real estate through Wikipedia.

 

Special thanks to our sponsors:

 

In This Episode

  • How an open publishing system for internal content leads to a decrease in employee advocacy and engagement
  • Why a consistent voice for a corporate blog means maintaining consistent voices for different personas
  • The dangers and advantages of tagging
  • How incorporating Wikipedia management into marketing leads to a deep SEO strategy

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Mike Stiles, Global Content Strategy Manager for IHG, joins the Content Pros Podcast to discuss the fine art of overseeing and managing content for multiple brands.

Special thanks to our sponsors:

In This Episode

  • How juggling multiple brands can lead to content chaos
  • Why empowering your enterprise means stepping back and acting more as a consultant than a manager
  • How your brands can lead your content to success
  • Why developing a solid marketing plan means investing in content

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Unify_Content_in_a_Multi-Brand_Enterprise_System.mp3
Category:content marketing -- posted at: 6:00am EDT

Allen Gannett, CEO of TrackMaven, joins the Content Pros Podcast to discuss navigating and avoiding the terrifying reality of an explosion in content quantity that is leading to decreased engagement.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the explosion in content quantity does not mean a similar increase in engagement
  • How relevance leads to content that is powerful and impactful
  • How evergreen content leads to long-tail reports that draw customers back every year
  • Why focusing on essential channels means being ok with a smaller quantity of content that has bigger impact
  • How the nonstop stream of innovation in marketing can make or break your career

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


David B. Thomas, Senior Director of Inbound Marketing at Leadspace, joins the Content Pros Podcast to share his approach to mining data for effective and motivating content that generates leads and closes sales.

 

Special thanks to our sponsors:

 

In This Episode

  • Why effective content marketing means taking the information you already have and customizing it for your audience
  • How careless and shallow personalization leads to a decrease in content efficiency
  • Why successful account-based marketing means having a vigorous content marketing plan
  • How up-to-date customer data leads to more accurate content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Utilize_Data_to_Create_Breakthrough_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan.

 

Special thanks to our sponsors:

 

In This Episode

  • Why thinking through to customer retention means creating content that embraces feedback
  • How creating content solely for customer acquisition leads to a decrease in revenue
  • Why cultivating current customers means built-in advocacy between sales and marketing
  • The power and relevance of customer service to content creation
  • Why the public forum of social media griping means a huge opportunity for businesses

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Haters_Inspire_Powerful_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Brian Miske, Chief Marketing Officer at KPMG MSLP, joins the Content Pros Podcast to discuss the power of content to influence strategy, shape and extend consumer conversations, and ultimately drive market changes.

 

Special thanks to our sponsors:

 

In This Episode

  • Why success means strategically thinking of content as a filter
  • How conversational content leads to shaping the market
  • Why understanding your consumer's values means keeping in mind a large number of personas
  • How understanding strategy behind the conversations leads to winning content
  • Why marketing today means creating and extending two-way dialogue via multiple channels
  • The communication concept of 30/3/30

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Activating_Strategy_With_Conversational_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.

Special thanks to our sponsors:

 

In This Episode

  • How usability testing leads to more engaging and effective content
  • Why communicating with your audience means taking a break from the jargon
  • How personas lead to a more refined, sometimes recalibrated, message and customer journey
  • The three different customer values and how they work in content creation

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Driving_Conversions_Through_User_Experience.mp3
Category:content marketing -- posted at: 6:00am EDT

Dana Fugate, Director of Content at Brightcove, joins the Content Pros Podcast to discuss how video content marketing is transforming the customer experience, from conversion to retention.

 

Special thanks to our sponsors:

 

In This Episode

  • How well placed video content leads to a better connection with buyers
  • Why utilizing video doesn't mean investing in expensive equipment or training
  • How video can lead customers all the way through the funnel, from conversion to retention
  • Why a smart marketing plan means incorporating video content on your homepage
  • How integrating your platform with marketing automation and CRM leads to a deep understanding of your customers through video metrics

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Use_Interactive_Video_to_Double_Your_Conversions.mp3
Category:content marketing -- posted at: 6:00am EDT

Why Measuring Content Experiences Drives Better Content Marketing

Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing and unravel the misconceptions surrounding the 3 Pillars: creation, distribution, & measurement.

Special thanks to our sponsors:

 

In This Episode

  • Why content experience must be driven by desired marketing outcomes
  • Why marketers need to focus on search-optimized experiences that push the consumer through the buyer journey
  • How to take control of your destiny when it comes to displaying great content online
  • How to use content experiences for sales enablement
  • The biggest problem with today's perception of content marketing
  • How to identify gaps in your content creation and distribution process

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Michael Brenner, CEO of Marketing Insider Group, joins the Content Pros Podcast to discuss how paid promotion can energize your brand's content marketing campaign and grow your audience. 

 

Special thanks to our sponsors:

 

In This Episode

  • How the rise of ad-blockers leads to reframing the conversation around content
  • Why a campaign mentality means focusing on short-term and hindering your content growth
  • How effective paid advertising leads to a more efficient use of your advertising budget
  • Why measuring the ROI of paid activity means looking more closely at your subscribers

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Hitting_Subscriber_Gold_with_Paid_Advertising.mp3
Category:content marketing -- posted at: 6:00am EDT

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