Content Pros Podcast

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Syndication

Nick Steeves, Chief Product Officer at Wishpond, joins the Content Pros Podcast to share his success with pop-ups, microsites, and contextual call-to-actions.

 

Special thanks to our sponsors:

 

In This Episode

  • How effective, targeted pop-up management leads customers beyond annoyance to conversion
  • Why marketing to marketers means taking off the black hat and providing straight value
  • How creating a microsite can lead to keyword dominance
  • Why a convincing call-to-action means moving the C2A from the bottom to the top

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_a_Microsite_Can_Take_Your_Content_to_the_Next_Level.mp3
Category:content marketing -- posted at: 6:00am EST

Claire Suellentrop, Director of Marketing at Calendly, joins the Content Pros Podcast to discuss how infusing content marketing throughout an organization plays a vital role in the success of startups.

 

Special thanks to our sponsors:

 

In This Episode

  • Why content marketing for a startup means a blending marketing with sales and infusing it throughout the organization
  • How understanding the right positioning for your product leads to natural story-based content that sells
  • Why developing impactful content around customer success means rolling up your sleeves and diving into data
  • How understanding and adapting to the current stage of growth for your company leads to more successful content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Find_Startup_Success_Through_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Jess Ostroff, Managing Editor and Executive Producer for Convince & Convert, joins the Content Pros Podcast to share her secret to building long-term brand recognition and credibility through content.

Special thanks to our sponsors:

 

In This Episode

  • How the evolving world of marketing leads to learning on the fly
  • Why producing in the modern media realm means doubling as IT support
  • How podcasting leads to a more unique and personal connection with an audience that builds your credibility and brand
  • Why maintaining credibility means keeping a healthy amount of skepticism for new developments
  • How content atomization leads to wider reach and greater insight into what your audience wants
  • Why building your brand up means drilling down in content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Pamela Muldoon, Revenue Marketing Coach for The Pedowitz Group, joins the Content Pros Podcast to share her approach to keeping content relevant, impactful, and manageable beyond the campaign.

 

Special thanks to our sponsors:

 

In This Episode

  • Why being a subject matter expert means putting content updates into your workflow
  • How reframing content for individual personas leads to a fresh, impactful look at old ideas
  • Why an endless supply of content means revisiting what you already have
  • How an internal content champion leads to successful campaigns in even the most regulated of industries

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Give_Your_Content_the_Legs_to_Run_a_Marathon.mp3
Category:content marketing -- posted at: 6:00am EST

Robyn Itule, Senior Manager of Brand, Content, and Communications at Insight, joins the Content Pros Podcast to discuss the unlikely source for your best content and the dangers of being too present.

 

Special thanks to our sponsors:

 

In This Episode

  • How learning leads to conversations and sales
  • Why meaningful content means connecting your readers to meaning that you define
  • How the industry you're working with leads to different approaches to content
  • Why measuring successful content means looking as far into the funnel as possible
  • How focusing on the now of content leads to complicated contradictions down the line

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Find_Content_in_Your_Data.mp3
Category:content marketing -- posted at: 6:00am EST

Dan Hanrahan, Founder and CEO of Sigstr, joins the Content Pros Podcast to discuss the huge conversion potential in employee email signatures.

 

Special thanks to our sponsors:

 

In This Episode

  • How thoughtfully leveraging the most common of daily interactions can lead to a conversion
  • Why marrying your best content with people who are communicating with people means looking to your email
  • How enabling your sales team to easily access applicable content leads to campaign proliferation and conversions
  • Why setting your content up for success means creating easy personalization for your employees
  • How employee signature marketing leads to open rates that can match or beat the best email marketing campaign
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The_Email_Signatures_Hidden_Marketing_Treasure.mp3
Category:content marketing -- posted at: 6:00am EST

Jennifer Goforth Gregory, Freelance B2B Content Marketing Writer and Strategist, joins the Content Pros Podcast to share her insight into how freelance marketers can add value to your content strategy.

 

Special thanks to our sponsors:

 

In This Episode

  • How employing a freelance content writer leads to valuable external insight into your product
  • Why quickly curating well-rounded, varied content means tapping into the wide-ranging expertise of a veteran freelancer
  • How marketing’s seasonal workflow leads to a staffing puzzle that freelancers can solve
  • Why goals are more important than deliverables when it comes to bringing on a freelancer for strategy work
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: How_to_Use_Freelancers_to_Invigorate_Your_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EST

Marcus Sheridan, Owner and Practitioner of The Sales Lion, joins the Content Pros Podcast to share the five questions that creates impactful content that will immediately energize your sales.

 

Special thanks to our sponsors:

 

In This Episode

  • How in-person questions lead to massive content curation
  • Why competitive content means addressing the flaws of your product
  • How to use five subjects to immediately move the needle in your industry
  • Why content shock doesn’t mean you should stop or slow down content production
  • How a play on words leads to thinking of the world from a digital content perspective
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: Five_Content_Questions_That_Drive_Conversions.mp3
Category:content marketing -- posted at: 6:00am EST

Joanna Wiebe, Founder of Copy Hackers, joins the Content Pros Podcast to discuss the value of long-form, high quality content that focuses on getting a yes.

Special thanks to our sponsors:

 

In This Episode

  • How the push for high-quality content leads to a de-emphasis on conversions
  • Why measuring the success of content doesn’t mean looking at shares or clicks
  • How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace
  • Why paying for content means pop-ups, whether you like it or not.
  • How blank pages lead to writer’s block and what to do about it
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: The_Problem_with_Contents_Squiggly_Line_to_the_Yes.mp3
Category:content marketing -- posted at: 6:00am EST

Mark Masters, Managing Director of the ID Group, joins the Content Pros Podcast to discuss how to keep content relevant through confident momentum, disruptive learning, and asking why.

Special thanks to our sponsors:

In This Episode

  • Why developing actionable content means taking a step back and asking why first
  • How cutting down on content leads to valuable, relevant, and consistent messaging
  • Why being trusted means having a responsibility to create content that entertains, challenges, or teaches
  • How being ok with being bad at something leads to confident momentum
  • Why a noticeably absent email means your audience is ready to come on board

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: How_Disruptive_Learning_Keeps_Content_Relevant.mp3
Category:content marketing -- posted at: 6:00am EST