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Syndication

Brian Miske, Chief Marketing Officer at KPMG MSLP, joins the Content Pros Podcast to discuss the power of content to influence strategy, shape and extend consumer conversations, and ultimately drive market changes.

 

Special thanks to our sponsors:

 

In This Episode

  • Why success means strategically thinking of content as a filter
  • How conversational content leads to shaping the market
  • Why understanding your consumer's values means keeping in mind a large number of personas
  • How understanding strategy behind the conversations leads to winning content
  • Why marketing today means creating and extending two-way dialogue via multiple channels
  • The communication concept of 30/3/30

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Activating_Strategy_With_Conversational_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.

Special thanks to our sponsors:

 

In This Episode

  • How usability testing leads to more engaging and effective content
  • Why communicating with your audience means taking a break from the jargon
  • How personas lead to a more refined, sometimes recalibrated, message and customer journey
  • The three different customer values and how they work in content creation

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Driving_Conversions_Through_User_Experience.mp3
Category:content marketing -- posted at: 6:00am EDT

Dana Fugate, Director of Content at Brightcove, joins the Content Pros Podcast to discuss how video content marketing is transforming the customer experience, from conversion to retention.

 

Special thanks to our sponsors:

 

In This Episode

  • How well placed video content leads to a better connection with buyers
  • Why utilizing video doesn't mean investing in expensive equipment or training
  • How video can lead customers all the way through the funnel, from conversion to retention
  • Why a smart marketing plan means incorporating video content on your homepage
  • How integrating your platform with marketing automation and CRM leads to a deep understanding of your customers through video metrics

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Use_Interactive_Video_to_Double_Your_Conversions.mp3
Category:content marketing -- posted at: 6:00am EDT

Why Measuring Content Experiences Drives Better Content Marketing

Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing and unravel the misconceptions surrounding the 3 Pillars: creation, distribution, & measurement.

Special thanks to our sponsors:

 

In This Episode

  • Why content experience must be driven by desired marketing outcomes
  • Why marketers need to focus on search-optimized experiences that push the consumer through the buyer journey
  • How to take control of your destiny when it comes to displaying great content online
  • How to use content experiences for sales enablement
  • The biggest problem with today's perception of content marketing
  • How to identify gaps in your content creation and distribution process

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Michael Brenner, CEO of Marketing Insider Group, joins the Content Pros Podcast to discuss how paid promotion can energize your brand's content marketing campaign and grow your audience. 

 

Special thanks to our sponsors:

 

In This Episode

  • How the rise of ad-blockers leads to reframing the conversation around content
  • Why a campaign mentality means focusing on short-term and hindering your content growth
  • How effective paid advertising leads to a more efficient use of your advertising budget
  • Why measuring the ROI of paid activity means looking more closely at your subscribers

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Hitting_Subscriber_Gold_with_Paid_Advertising.mp3
Category:content marketing -- posted at: 6:00am EDT

Katrina Munsell, Group Manager, Content Marketing at Microsoft, joins the Content Pros Podcast to share how she channels the power of email to increase open and click rates up to 11 times over last year.

 

Special thanks to our sponsors:

 

In This Episode

  • Why email can be the best vehicle for your content
  • How focusing on the design of an email leads to better click through rates
  • Why B2B marketing should really mean person-to-person marketing
  • The successful way to organize your content marketing team to execute the perfect email campaign
  • How multiple clicks can lead higher conversions than single clicks

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Email_is_Dominating_Over_Social.mp3
Category:content marketing -- posted at: 6:00am EDT

Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins, joins the Content Pros Podcast to discuss content marketing designed around moving businesses forward through storytelling and teamwork.

 

Special thanks to our sponsors:

 

In This Episode

  • How visuals lead to fulfilling content
  • Why great content and storytelling means keeping the business outcome front and center in your mind
  • How marketing that is based on buyer insights and focuses on the bigger picture leads to positive ROI
  • Why bringing content to life means having a diverse set of viewpoints on your team

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Jesse Noyes, Senior Marketing Leader, joins the Content Pros Podcast to discuss the evolution of content marketing, the makeup of the modern CMO, and content velocity versus volume.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the diversifying abilities of marketing professionals means a shift in the background and focus of CMOs
  • How good organizational structure leads to high velocity content
  • Why strategy means ruthless prioritization in a multi-functional environment
  • The rise and fall of brand journalism
  • How collaboration between marketing operations, analytics, and sales leads to a decrease in departmental contention

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution.

Special thanks to our sponsors:

 

In This Episode

  • Why making every marketing dollar count means measuring content
  • How educational content leads customers down the funnel
  • Why proving ROI means content attribution
  • How mapping your content leads to a profitable content team
  • Why compounding returns on your marketing means owning your community

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Create_Revenue-Generating_B2B_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Brian Fanzo, CEO of iSocialFanz LLC, joins the Content Pros Podcast to share his successful approach to building community, engaging fans, and closing sales with live video.

 

Special thanks to our sponsors:

 

In This Episode

  • Why an evolving culture means a more casual, humanistic approach to content
  • How a growing variety of social video platforms leads to social marketing segmentation
  • Why a successful social engagement strategy means thinking like a fan
  • How building a community doesn't mean building a following
  • Why live video needs its own strategy

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Brands_Are_Misusing_Social_Video_and_Losing_Customers.mp3
Category:content marketing -- posted at: 6:00am EDT

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